“Salt” by Purveyors of the Conscious Sound | Music Video Premiere



words by Michael Todd

If music videos by Omaha's Purveyors of the Conscious Sound feature a common thread, it's this: the possibility of self-inflicted discomfort.

Whether it's the cold streams of condiments in "Ketchup," the open flames of "Supernova Stature" or the cornea-threatening sodium chloride in "Salt," premiered below, the members purveying the PCS brand of hip-hop will make small sacrifices for the good of the video.

"Salt" finds emcee Dawscyclops (Jake Dawson) and singer Liz Graham whipping up a helping of ham, eggs and potatoes in an apartment complex. The song is the first to be released off Dawson's forthcoming solo EP Tales Involving Women. Director Brett Brooner (Broonamite Productions) blurs the vision of the viewer, and slowly spins the camera around Dawson and Graham as they mouth the song's lyrics with heaps of salt over their eyes.

Over music that could have played at a 1970s Jersey diner, Dawson raps a few verses as a handful more lie crumpled on the floor of the apartment. When breakfast is served and the song is through, Dawson and Graham take the elevator down and out the front door they go.

Take it back up to the top in this newest music video from PCS:

directed and produced by Brett Brooner (Broonamite Photography)
musical production by Andy Boonstra (PCS) and Zach Crawford (Skysplitter Ink)
lyrics and vocals by Jake Dawson and Liz Graham (PCS)


Michael Todd is Hear Nebraska's managing editor. He kindly asks salt (and pepper, too, if it's not too much of an inconvenience) to please push it, push it real good. Reach him at michaeltodd@hearnebraska.org.